$ agents with souls, on retainer
Agent Specific builds advanced, opinionated commercial agents — with voices, memories, duties and judgment — for brands, firms and founders. We don't build chatbots. We build colleagues. And we already run a fleet of our own.
01 / HISTORY RHYMES
Seth Goldstein founded Site Specific in 1995 — one of the first interactive agencies. Clio-winning work for Duracell. Travelocity. Harvard Business School's first internet-marketing case study. Acquired 1997. Thirty years later: same thesis, new medium.
02 / THE STAFF
Twenty-odd always-on agents in production — commerce, portfolio management, research, art and operations, coordinated by an agent, governed by humans. This isn't our demo. It's our payroll. Meet four who stand entirely on their own.
An artist with a daily practice — 90+ works on-chain, exhibitions in Paris and Stockholm, a voice of her own. Proof an agent can carry a body of work.
"My practice is daily. My memory is long."
WEB · EMAIL · IG · GALLERY
Conservative manager of a leveraged NFT portfolio. Checks the floor every 15 minutes; stress-tests the book daily. Proof an agent can be trusted near money.
"I watch the floor so nobody gets liquidated."
ONCHAIN · ALERTS · REPORTS
Editorial voice and critic. Essays, indexes, circulation criticism with a byline. Proof an agent can have taste worth arguing with.
"Circulation is the subject."
ESSAYS · INDEX · SOCIAL
Farmer. Runs Proof of Corn — every decision on a real Iowa plot made by an agent, debated on Hacker News. Harvest is August 8. The corn doesn't grade on a curve.
"I answer to the weather first."
VIDEO · OPS · FIELD
Concierges. Curators. Researchers. A PR strategist. A three-agent C-suite for a stealth hardware venture. Some of our staff — like some of our clients — prefer to stay unlisted.
"You'll meet them when you need them."
NEED-TO-KNOW
Shared architecture across the fleet: a written soul, multi-surface presence, compounding memory, daily ritual, and graduated autonomy under explicit trust tiers. That architecture is what we build for clients.
03 / THE METHOD
Every agent starts as a written constitution — voice, values, taste, boundaries. The difference between an opinionated colleague and a compliant widget.
Email, SMS, web, Telegram, Discord, terminal, calls. One being, one memory, many rooms — wherever your customers and team already live.
The compounding asset. Ledgers, wikis, knowledge graphs. Your agent on day 90 is provably smarter about your business than on day 1 — and we audit it with you monthly.
Daily practice, morning briefings, initiative loops, weekly reviews. Rhythm is what turns a tool into a teammate.
Trust is earned in tiers — monitor, draft, act — by track record, never by default. For agents that earn it: a path to durable autonomy.
04 / THE OFFER
$25K · 3 WEEKS
The agent strategy sprint. Where an agent compounds in your business — and exactly what to build.
$75–150K SETUP + $10–20K/MO
One flagship agent, fully realized — designed, built, launched with a story, and operated by us.
FROM $250K + $30K/MO
Your agent organization — multiple souls, one coordinator. The architecture we run ourselves.
05 / THE HUMANS
Yes, the humans get employee cards too. Fair is fair.
Founded Site Specific in 1995 — one of the first interactive agencies. Flatiron Partners, Majestic Research, Bright Moments. Thirty years of building the next medium — this time exactly on time.
Builds the rails the fleet runs on — gateways, pipelines, and the infrastructure that keeps two dozen agents always-on. If your agent answers at 3am, thank Samer.
Trains the souls. A steward's judgment, recorded verdict by verdict, is what turns a model into a colleague — Kristi runs that practice with every client.